SEO, or Search Engine Optimization, is one of the major seo decisions that you need to make for your website. Your SEO strategy should be molded by two factors: your business goals and the competitiveness of your industry. This article will cover 3 important considerations for designing a site for maximum SEO potential.
1) Understand Your Audience – Before you can design a site with SEO in mind, you need to know who it’s for. Who will visit your website? What are their interests? What do they care about? If they’re French, they probably won’t be interested in English content.
2) Identify Your Brand – Your website should reflect who you are and what you do. Define what makes your brand different than others in your industry so that visitors know what to expect when they come to your site.
3) Choose Keywords – The keywords you choose should help visitors find what they’re looking for on your site quickly and easily. Choosing
Understand Your Audience
Before you can design a site with SEO in mind, you need to know who it’s for. Who will visit your website? What are their interests? What do they care about? If they’re French, they probably won’t be interested in English content.
Identify Your Brand
When you know what makes your brand different than others in your industry, it’s easier to identify keywords that will help people find you. You might also have phrases already associated with the kind of experience they’ll receive when they visit your website or read about the services and products on offer. Maybe there are colors or graphics that represent who you are too. These elements should be reflected in all aspects of SEO decisions from site navigation to content creation strategies like blog posts, social media profiles and more
 Choose Keywords
In order to rank highly on search engine results pages (SERPs), you’ll need to select keyword phrases. However, simply adding keywords in your content won’t ensure that they’re ranking. You need to optimize them correctly and use them strategically.
There are two ways to use a keyword phrase: As the target of a link or page, or as the focus of your content. The best choice for both is making it the focus of your content. If you do choose a keyword phrase as the target of a link, make sure it’s relevant and includes enough text that will be indexed by Googlebot (the software Google uses to crawl the web). Add an attribute like “title” or “href” to make it more visible in your HTML code and include some text around it so that Googlebot knows what it is.
Conclusion
Good design is important, but it won’t do much good if your website doesn’t show up in the search engine results pages. Choosing the right keywords, developing a brand identity and understanding your audience are key SEO decisions to make before you design your website. Get the most out of your web design with these 3 SEO decisions.
